Hi, I’m Floor

It all began with a childhood love for creativity—hours spent drawing, curating Vogue cutouts on my bedroom walls, and commenting fashion photos on America’s Next Top Model.

This early passion for style and visual storytelling sparked a talent for turning ideas into reality—a skill that now defines my work. My greatest strength lies in transforming imagination into something everyone understands, connecting my clients' visions with the stories they aim to share.

Strategy + creativity = yeah!

I’ve always had a natural eye for art and fashion, yet my path led me to study media and business at university. This is where I honed my ability to blend strategy with creativity to drive commercial success. Over the years, I worked closely with entrepreneurs and leadership teams from companies of all sizes. From defining a new market position to branding and developing healthy workplace cultures, my role was always about challenging visions and turning them into reality through well-executed, strategic marketing.

What truly drives me is discovering what inspires people and helping them put their story into words and visuals. I’ve found that my strength lies in the way I intuitively understand people; I listen, feel, observe, and quickly connect with their aspirations and vision. While I thrive on intellectual challenges, my greatest fulfillment comes from creating with and for others—whether through photography, branding, business development, or interior design. For me, it’s about sparking joy in others as they discover new possibilities, finding inspiration to grow in fresh, impactful ways.

Behind the scenes

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  • "Whether it's about concept development, photography, coaching, or simply a good conversation—Floor challenges you and empowers you. With her around, you become a better version of yourself."

    Lynn Verhoofstad, entrepreneur and friend

  • "Working with Floor means creating together. She senses me, and she's smart and innovative."

    Wim Beelen, entrepreneur

  • "Floor is skilled, purpose driven, and creative. She delves deep into the subject matter and delivers clear insights and directions. She is very inspiring to work with!"

    Sherief Abdalla, board member and ex-CEO EPSA Netherlands (AB&C Group)

  • "Floor's calming presence, adaptability, attention to detail, and strong aesthetic sense make her exceptional. She beautifully captured precious moments of me and my new family, creating treasured photos that preserve these memories."

    Sophie van der Schaft, entrepreneur and friend

  • "Collaborating with our team, Floor provided clear narratives and new insights for us to build upon. Quickly grasping our business operations, she implemented a structured approach using a proven methodology."

    Hans Bongertz, Partner at Boer&Croon

  • "The photo shoot with Floor was very relaxed. We clicked right away, and she's both professional and wildly creative."

    Suus Zijlstra, model

  • "Floor is the ultimate one-stop-shop powerhouse. She doesn’t just think ahead—she collaborates with you to craft your story and bring it to life with impeccable attention to detail. Truly inspiring to work with!"

    Pam Verhoofstad, entrepreneur & marketeer

Let’s roll together